Privacy Policy
Last updated: January 27, 2025
Introduction
RankRiot ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our SEO analysis and website auditing service.
By using RankRiot, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.
Information We Collect
Account Information
When you create an account, we collect:
- Email address
- Name (if provided)
- Password (stored securely using industry-standard encryption)
- Billing information (processed securely through our payment provider, Paddle)
Website Data You Share With Us
To provide our SEO analysis and auditing services, we collect and analyse information from the websites you submit to us, including:
- Website URLs and page content
- Meta tags, titles, and descriptions
- Internal and external link structures
- Image data and alt text
- Technical SEO elements (headers, schema markup, etc.)
- Page performance metrics
Important: We only analyse websites that you explicitly submit to our service. We do not crawl or collect data from websites without your direct request.
Usage and Analytics Data
We collect information about how you interact with RankRiot through analytics platforms to better understand user behaviour and improve our service. This may include:
- Pages visited and features used
- Time spent on the platform
- Device type, browser, and operating system
- General geographic location (country/region level)
- Referring websites
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our SEO analysis services
- Generate reports and insights about the websites you submit
- Process transactions and manage your subscription
- Send you service-related notifications and updates
- Respond to your enquiries and provide customer support
- Analyse usage patterns to enhance and tailor RankRiot to our users' needs
- Detect, prevent, and address technical issues or security threats
- Comply with legal obligations
Information Sharing and Disclosure
We do not sell your personal information or website data.
We do not share your information with third-party companies for their marketing purposes.
We may share limited information only in the following circumstances:
- Service Providers: We work with trusted service providers who assist in operating our platform (e.g., hosting, payment processing). These providers are contractually obligated to protect your data and may only use it to provide services to us.
- Legal Requirements: We may disclose information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
Data Security
We implement appropriate technical and organisational security measures to protect your information, including:
- Encryption of data in transit (HTTPS/TLS)
- Encryption of sensitive data at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Secure data centres with industry-standard protections
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Data Retention
We retain your information for as long as your account is active or as needed to provide you services. Historical scan data is retained according to your subscription plan's data history limits.
If you close your account, we will delete or anonymise your personal information within 90 days, except where we are required to retain it for legal, accounting, or security purposes.
Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Data Portability: Request a copy of your data in a portable format
- Opt-out: Opt out of marketing communications at any time
To exercise any of these rights, please contact us at the details provided below.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect usage data and improve your experience. These include:
- Essential Cookies: Required for the platform to function (e.g., authentication)
- Analytics Cookies: Help us understand how users interact with RankRiot
You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our service.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in compliance with applicable data protection laws.
Children's Privacy
RankRiot is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us: